NSW Labor

It was the most recognisable campaign of any Australian election campaign since Gough Whitlam's 'It's Time!' campaign in 1972. It was on bumper stickers, badges, hats, lapel pins, posters and t-shirts. Everywhere, Labor supporters and ordinary Australians got behind the 'Kevin07' movement.

The 'Kevin07' movement embodied an Australia ready for new leadership and fresh thinking. An Australia that valued fairness in the workplace, that wanted an international approach to tackling climate change, an Australia that was ready for a new beginning on reconciliation, on education, and on health, an Australia that was planning for the future by investing in the vital infrastructure of the 21st century. An Australia that delivered for you, me and the mums and dads of our proud country.

In the end, the Election held on 24 November 2007 was an historic win for the Australian Labor Party and a comprehensive rejection of WorkChoices and the Howard agenda. With an overall national swing of 5.4%, Labor picked up more than enough seats to make Kevin Rudd the third Labor leader since the Second World War to defeat a conservative Government. The State of NSW, with 5.61%, had the second-highest swing to Labor, with 53.68% of residents voting for change, and seven seats changing hands to Labor.

NSW Labor campaigners even achieved what many people thought was impossible: Labor Candidate Maxine McKew in Bennelong defeated the Prime Minister in his own once-safe seat, becoming only the second Candidate in Australian history to defeat a sitting PM.